2020 Media Guide - Partners

An official publication of the Professional Rodeo Cowboys Association

NATIONAL PARTNERS

Bareback rider Clayton Biglow took a ride around the Thomas & Mack Center after winning the RAM Top Gun Award, thanks to earning $243,891 at the 2019 Wrangler NFR.

PRCA ProRodeo photo by Clay Guardipee

National Partners

For 22 years, Bloomer Trailer Manufacturer, Inc., has helped PRCA athletes and their equine partners stay safe and comfortable as they travel the country chasing their goals. As an

American company –manufactured inTexas –BloomerTrailers has adeep connection to the rodeo industry. From Day 1, they have worked hard to develop a trailer with superior technology and safety in mind. Bloomer Trailers knows this is a vital key to the horse’s performance upon arriving at their events. Pulled by world champions of every discipline, they are proud to be the brand that lives by the motto and standard of being “only the best.” With dealers across the U.S., Bloomer Trailers strives to build the best custom trailer on the market and will never sacrifice quality for price. Bloomer Trailers is proud to be the official trailer of the PRCA and theWrangler NFR.

Boot Barn’s values are simple. Give people quality products at the lowest prices, guaranteed. Treat people like neighbors. And

support the communities we serve. Boot Barn sponsors more than 500 rodeos and Western events every year, plus organizations like FFA and 4-H. Because what’s important to you … is important to us. Boot Barn is proud to be the official Western retailer of the PRCA and theWrangler NFR. Boot Barn, America’s largestWestern and work-wear retailer.

Sam Boyd came to Las Vegas with $80 in his pocket in 1941 and worked his way up from dealer to casino owner. To help bring the National Finals Rodeo to town, he sponsored the all-around cowboy trophy and bought

tickets – lots of tickets. Boyd Gaming retains its founder’s community spirit and interest in rodeo by sponsoring the Wrangler NFR contestant entry fees, opening ceremonies, fan cam and championship saddles; three Boyd properties are official Wrangler NFR host hotels.

Cactus Gear’s mission is to provide our customers with high-quality leg equipment and accessories to help make their equine experience as pleasurable and injury-free as possible. Cactus Saddlery provides premium saddles, tack and equine accessories designed, developed and ridden by our endorsees, who boast more than 40 combined world championship titles. Cactus Ropes has led the

rope-making industry for more than 20 years in creating specialized products for ropers of all kinds. Heel-O-Matic, the leading manufacturer of team roping training aids, designs products to provide perfect practice for every level of roping competitor and horse trainer, from youth to professional.

2

NATIONAL PARTNERS

Carroll Original Wear is inspired by those who take their pride and wear it on the outside. Over the past 15 years, we have worked to develop a line of high-quality premium apparel that is focused not only on style, but on detail as well. We promise to provide uncompromised quality and styles

that are tailored to fit your lifestyle. As we strive to meet the wants and needs of our customers, we will continue to stand behind our products and the unyielding promise we make to provide the highest caliber apparel and accessories in the Western industry. Our products will continue to be backed by a 100% satisfaction guaranteed policy. Visit www.carrollleather.com.

P RTNERS

NATIONAL PARTNERS

CINCH Jeans and Shirts is proud to be a national partner of the Professional Rodeo Cowboys

Association. As a sponsor of associations across the sport, including youth, amateur and professional, we’re proud to support the Western industry and the contestants that keep our Western way of life alive. As our commitment to rodeo has grown, we are fortunate to have a team of over 90 professional rodeo athletes, announcers, and contract personnel that represent the core values of the CINCH brand. Since the launch of the brand in 1996, we have been an innovator in the Western clothing industry. By sticking to a pledge for superior quality, we consistently build to our legacy with passion, integrity and our own unique zest woven into each piece of apparel. Shop for your favorite CINCH styles at a Western retailer near you or on cinchjeans.com. Measured in seconds; celebrated in ounces. It’s the cowboy way. And this year, Coors, the Banquet Beer, is proud to celebrate our 38th Anniversary as a sponsor of the PRCA and theWrangler NFR…38 years of strapping in, hanging on and getting back up. And for over 140 years, Coors has been brewed with 100 percent Rocky Mountain water for a smooth, full-flavored taste. So, the next time you’re thirsty for a cold one, Make It a Banquet®.

Cowboy Camo is a new lifestyle brand created by Lynch Since 1940™. Cowboy Camo was created for the equestrian lover, modern day rodeo enthusiast and lovers of ranch life. The cowboy culture has gained popularity over the last decade and decorating with

theWestern vibe adds the relaxed environment adored by our customers. Lynch is a popular accessories company creating goods for enthusiastic hunters who believe that theWestern heritage must continually be passed on to new generations. As the official camo of ProRodeo, we believe in theWestern lifestyle. Our brand is committed to the cowboys that exhibit the hard work and determination to succeed in the arena.

Gold Buckle Beer is proud to be the official beer of the PRCA. We’re here to celebrate alongside the fans, committees and contestants that make rodeo happen. Brewed on the plains of La Junta, Colo., we bring that same dedication and work ethic when brewing our American lager. Our commitment to rodeo can be seen by our activation with individual committees,

our sponsorship of cowboys and through a percentage of each can of Gold Buckle Beer sold going to the Professional Rodeo Cowboys Association. Teaming up with the individuals that are the backbone of our sport, we are honored to start sharing moments over a Gold Buckle Beer.

3

2020 PRCA MEDIA GUIDE

In the worldwide AGCO family of farm machinery brands, Hesston by Massey Ferguson’s commitment to rodeo runs deep, dating back to 1974.

We’re continuing that tradition as the official farm equipment company of the PRCA. Hesston is proud to be a sponsor of theWrangler National Finals Rodeo. Rodeo fans know Hesston as the leader in hay equipment and appreciate its commitment to quality hay and its production. Visit www.hesston.com or your local dealer.

Justin has left its boot prints on the sport of rodeo for over eight decades. A supporter of the inaugural (Wrangler) National Finals Rodeo and all those to follow, Justin also supports the RAMNational Circuit Finals Rodeo and each of the domestic Circuit Finals Rodeos and annually honors the PRCA Committeeman of the Year. Justin conceived

the Justin Cowboy Crisis Fund and has sponsored rodeo’s first responders, the Justin Sportsmedicine Team® since 1981. Justin, the official footwear of ProRodeo.

Mention Las Vegas to most anyone anywhere in the world and images of resorts and world-class dining, shopping, spas and lush golf courses quickly

come to mind. When you add in a sizzling nightlife, nonstop excitement, sensational shopping and a stellar lineup of top entertainers and stage shows, you’ve got the singular destination that visitors return to over and over again. That’s because around every corner, there’s always something new to discover. No wonder it’s called the entertainment capital of the world – book now at Las Vegas.com.

As the “Home of the Champions,”MGM Grand proudly hosts the mostWrangler NFR Gold Buckles under one roof, including 24‐time world champion Trevor Brazile, 2017 all- around champion Tuf Cooper and world champion steer wrestler Luke Branquinho. Come and grab a seat at Las Vegas’most energetic, free and liveWrangler NFR broadcast

at the Copperfield Theater. Then stop by the Gold Buckle Zone and experience live entertainment, dancing and giveaways. MGM Grand is the home of everything Wrangler NFR. For rooms and event information visit www.mgmgrand.com/nfr.

Home of the rodeo’s biggest party! As the official Wrangler NFR after-party of the PRCA, the Mirage Hotel & Casino and Rodeo Vegas return with an unmatched, free entertainment line-up including superstars Casey Donahew, Easton Corbin, LOCASH and more. No Wrangler NFR tickets? No problem. Don’t miss a second of the action at the Mirage Race and Sports Book. With larger-than-life, 85-foot state-of-the-art

high definition projector screens and drink specials all night and day, your front- row ticket to the Wrangler NFR is right here. For more information on Rodeo Vegas, please visit www.mirage.com/NFR.

Montana Silversmiths sets the gold and silver standard of excellence, as the Brand of Champions™ and the official silversmiths of the PRCA since 1999.

The exceptional quality and beauty of Montana Silversmiths originated in 1973 with the richness of the American West rendered into coveted championship buckles and jewelry. NATIONAL PARTNERS 4

When the best in the industry meet under one roof, greatness ensues. This is exactly what happens at Outlaw Equine. We have assembled a team of passionate and talented equine enthusiasts to bring you the best care for your horses. Whether you need to rehabilitate in our state-of-the-art facility or develop a treatment plan for your horse, Outlaw Equine has it all. Outlaw Equine is proud to be a national sponsor of the PRCA.

P RTNERS

Born of the rich tradition of the prestigious Pendleton Round-Up, Pendleton Whisky celebrates the bold spirit of independence and the hard-work ethic of the American cowboy and cowgirl. This oak barrel-aged whisky uses glacier- fed spring water from Oregon’s Mount Hood and is known for its uncommonly smooth taste and rich, complex flavor. Pendleton Whisky is honored to be the official spirit of the

NATIONAL PARTNERS

PRCA, and a national sponsor of the Wrangler NFR, as well as sponsoring many PRCA-sanctioned rodeos across the country. The PendletonWhisky brand honors a heritage that inspires us to live boldly, drink well and truly savor the inextinguishable soul of the American West. Let ’er Buck!

Polaris RANGER® is proud to be the official UTV of the PRCA, the RAMNational Circuit Finals

Rodeo and an official sponsor of theWrangler National Finals Rodeo. RANGER is the world’s No.1 selling utility vehicle that’s trusted day-in and day-out for hundreds of thousands of farmers, ranchers, and homeowners. Whatever your day demands, RANGER answers with unmatched versatility, comfort, and dependability. Polaris RANGER is a brand of Polaris Industries Inc., a recognized leader in the powersports industry that designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Priefert is proud to be the official ranch equipment company of the PRCA and the Wrangler NFR. For over 50 years, Priefert has proudly served the needs of America’s farmers and ranchers. If you’re in the

market for cattle equipment, horse equipment, fencing, a new horse walker, a roping chute, an arena, or just about anything else for the farm or ranch, Priefert makes it right here in the U.S. Priefert... America’s No. 1 name in rodeo and ranch equipment.

RAM Trucks supports the Professional Rodeo Cowboys Association at every level, from contract personnel awards to title sponsorship of all Circuit Finals Rodeos, as well as the RAM National Circuit

Finals Rodeo. In addition, RAMTrucks sponsors theWrangler NFR, RAMTop Gun Award and hundreds of local rodeos. RAMTrucks are America’s longest-lasting heavy-duty pickups with proven capability. The RAM Heavy Duty delivers automotive proof, with a 6.7-liter Cummins Turbo Diesel engine, 930 pound-feet of torque, and over 31,000 pounds of towing capacity. The younger, more rebellious RAM Rebel shreds unruly terrain with four-corner air suspension and a 5.7-liter HEMI. Congratulations to RAM Rodeo – celebrating over 37 years of rodeo and RAM Trucks.

5

2020 PRCA MEDIA GUIDE

Dedicated to providing cowboys with the finest headwear available for theWestern lifestyle, Resistol is proud to manufacture their hats from fur to finish in the U.S. – American made, Texas

proud. Each fur-felt hat goes throughmore than 200 steps under the company’s high standard quality control, thereby producing the most consistent and finest quality hats known. For over 90 years, the team at Resistol has been dedicated to preserving the heritage and lifestyle of the great American cowboy. The name Resistol has been linked to the rodeo cowboy, and the company was one of the first sponsors of the PRCA and theWrangler NFR. Since 1959, the PRCA Resistol Rookie of the Year Award has honored outstanding achievements of first-year PRCAmembers and tomorrow’s rodeo legends. Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the “best all-around.” Resistol provides a full line of felt and straw cowboy hats, as well as men’s and women’s Western lifestyle apparel. We are proud to be the official hat of the PRCA.

The South Point Hotel, Casino & Spa is an official PRCA sponsor and host of the official nightly go-round buckle presentations. The South Point is also home to the PRCA’s National Convention, an educational and networking opportunity for rodeo committees

and contract personnel. The 2,200-room resort in Las Vegas provides affordable luxury while catering to visitors and locals alike. This casino destination features 11 restaurants; the world-class Spa Costa del Sur; one of the top equestrian facilities in the country, featuring three arenas and 1,200 climate-controlled stalls; a 165,000-square- foot convention center; exhibit hall; 90,000-square-foot tournament bowling facility; separate race and sports books and all the casino games that made Las Vegas famous.

The title sponsor of the Wrangler National Finals Rodeo and supporter of hundreds of PRCA rodeos across North America, Wrangler®Western Wear outfits the greatest ProRodeo athletes in the

world and offers the official competition jeans of the PRCA. The Wrangler National Patriot™ program supports American veterans and families and is in its ninth year of hosting theWrangler National Patriot Memorial tour, bringing cowboys and cowgirls to visit our troops across the globe. Wrangler is building on its dedication to ProRodeo through theWrangler Network, a mobile and online centralized hub for live-streamed PRCA events, PRCA news andWestern lifestyle content. Visit WranglerNetwork.com or download the free mobile app. Wrangler – Long Live Cowboys. Find us online at www.Wrangler.com, www.facebook.com/WranglerWestern and www.twitter.com/ WranglerWestern.

6

NATIONAL PARTNERS

Made with FlippingBook Publishing Software