2021 PRCA Ad Kit

PRORODEO ADVERTISING KIT

The only official media that reaches PRCA Members & Fans

CATCH THE WAVE

THE PSN IS THE BEST WAY TO REACH FANS AND CONTESTANTS OF PROFESSIONAL RODEO Ride the wave of excitement as the Professional Rodeo Cowboy’s Association (PRCA) aggressively sweeps across the country. Capture the thrills and enthusiasm created by America’s original extreme sport and ride along with us on this exciting venture. After 65 years, the PRORODEO Sports News (PSN) delivers a host of active lifestyle consumers—the fans of professional rodeo. Consider the demographics of PRORODEO fans and spectators from 2019 Scarborough Research Data, Release 2: • 40M+ people follow PRORODEO • 50% of PRORODEO fans are between the ages of 25-54 The PSN , PRORODEO Program © and PRORODEO. com website are the best ways to reach the world of PRORODEO. We can place your products and services directly into the homes of your Western consumers. Please take a few moments to examine this information, and you’ll discover that these official PRCA platforms are effective tools for expanding your reach and increasing your bottom line.

85K PRINT READERSHIP 81% RENEWAL RATE 341K DIGITAL PSN VIEWS PER MONTH

11.8% Current/Former Military 32% More likely than general pop.

27% Have camped in the last 12 mo.

NATIONAL FINALS RODEO 30+ | Years SOLD OUT 170,000 | Attendance at each performance in Las Vegas at Thomas & Mack Center

2x More likely to go huntin

53% Familieswith 3 or more

82% Households own a pet

26.1 M+ Own a domestic vehicle

70% More likely to work in

12.5M Make more than $75k/year

Farming/Fishing/Forestry

26.7 M fans are active on social media with 86.5% owning a smart phone. PRORODEO fans are 65% more likely to follow teams on social media than general population

6% more likely to be the business decision maker in their company 14% own their own business

COUNTIES CENSUS DIVISIONS

SOCIAL MEDIA Twitter | 62.1K Followers 8.75M Impressions (2019) Facebook | 619K Page Likes 29.8M Reach (2019) Instagram | 195K Followers 1.41M Impressions (per month) 3.25M Reach (2019) YouTube | 11.5K Subscribers 18.8K Watch Hours (2019)

54.8% Live in Mountain/East & West So. Central/ & South Atlantic

MIDDLE ATLANTIC

PACIFIC

WEST NORTH CENTRAL

NEW ENGLAND

EAST NORTH CENTRAL

MOUNTAIN

38.2 M+ Live in C&D Counties

SOUTH ATLANTIC

*Population measured by density (A-Metropolitan to D-Rural)

EAST SOUTH CENTRAL

WEST SOUTH CENTRAL

*2019 Nielsen/Scarborough Research & PRCA Social Media data

RATE CARD

2021 PUBLICATION DATES Digital Issues Vol Publication Date Space Deadline Materials Deadline Kim Krueger 719.528.4791 kkrueger@prorodeo.com 5 March 5 Feb. 19 Feb. 26 6 March 19 March 5 March 12 7 April 1 March 19 March 26 8 April 16 April 1 April 9 9 April 30 April 16 April 23 10 May 14 April 30 May 7 11 May 28 May 14 May 21 12 June 11 May 28 June 4 13 June 25 June 4 June 18 14 July 9 June 25 July 2 15 July 23 July 9 July 16 16 Aug. 6 July 23 July 30 17 Aug. 20 Aug. 6 Aug. 13 18 Sept. 3 Aug. 20 Aug. 27 19 Sept. 17 Sept. 3 Sept. 10 20 Oct. 1 Sept. 17 Sept. 24 21 Oct. 15 Oct. 1 Oct. 8 22 Oct. 29 Oct. 15 Oct. 22 23 *Nov. 19 Nov. 5 Nov. 12 24 *Dec. 17 Dec. 3 Dec. 10 *PBJ Standalone Dates: Nov. 12 & 26; Dec. 10 Print Issues Vol Publication Date Space Deadline Materials Deadline 1 JANUARY 14 Dec. 24 ‘20 Jan. 7 2 FEB. 18 Jan. 28 Feb. 11 3 MARCH 18 Feb. 25 March 11 4 APRIL 15 March 25 April 8 5 MAY 20 April 29 May 13 6 JUNE 17 May 27 June 10 7 JULY 15 June 24 July 8 8 AUGUST 19 July 29 Aug. 12 9 SEPT. 16 Aug. 26 Sept. 9 10 OCT. 21 Sept. 30 Oct. 14 11 NOV. 18* Oct. 29 Nov. 11 12 DEC. 17** Nov. 26 Dec. 10 * NFR Preview Edition ** Year-End Edition SPONSORS CONTACT: 1 Jan. 8 2 Jan. 22 3 Feb. 5 4 Feb. 19 Dec. 23, ‘20 Jan. 1 Jan. 8 Jan. 15 Jan. 29 Feb. 12 Jan. 29 Feb. 5

FOUR-COLOR PRINT AD RATES (PER ISSUE) 1 TIME 6 TIMES 12TIMES BACK COVER $3,655 $3,109 $2,560 INSIDE COVER $3,337 $3,000 $2,500 FULL PAGE $2,615 $2,545 $2,222 1/2 PAGE $1,930 $1,900 $1,738 1/4 PAGE $970 $955 $895 B/W & DIGITAL AD RATES (PER ISSUE) 1 TIME 6 TIMES 12TIMES 24TIMES FULL PAGE $1,730 $1,557 $1,470 $1,298 1/2 PAGE $968 $920 $871 $775 1/4 PAGE $495 $477 $457 $420 1/8 PAGE $273 $263 $258 $247 SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (ONLY acceptable formats) Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS.” ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com Questions? Call 719.528.4840

FOUR-COLOR AD SIZES* For special sizes, please contact Advertising FULL PAGE | No bleed 7.375” x 9.875” FULL PAGE | W/ bleed 8.625” x 11.125” Trim: 8.375” x 10.875” 1/2 PAGE | Horizontal 7.375” x 4.75” W/ bleed 8.625” x 5.375” 1/2 PAGE | Vertical 3.75” x 9.875” W/ bleed 4.125” x 11.125” 1/4 PAGE | Vertical 3.75” x 4.75 1/8 PAGE | Horizontal 3.625” x 2.375” Vertical 1.875” x 4.75” NOTE: On ads with full page bleed, type and images must be 3/8” from the edge of the ad to ensure nothing is cut off in printing. ( * PER ISSUE)

1/4 PAGE

1/8 PAGE

1/2 PAGE Horizontal & Vertical

1/8 PAGE

COWBOY CROSSROADS THE PLACE TO SELL & BUY WESTERN PRODUCTS AD SIZE 2.375” x 2.75” (width x height) RATES 1 TIME 6 TIMES 12 TIMES $250 $225 $200 SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (ONLY acceptable formats) Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS” Four-color ads must have a maximum ink density that should not exceed 240-260% WHEREWESTERN BUYERS AND SELLERS MEET

ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com Questions? Call 719.528.4840

58 th Anniversary

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MULTIPLE AGENTS AVAILABLE! Jennifer Crawford 210-725-4458

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9486DubGrantRoad Benton,AR72019 (501)794-1612 OutsideAR (800)223-8478

Ali Shiozawa 801-389-7014

DOES SOMEONE THAT YOU LOVE STRUGGLE WITH ALCOHOL & DRUG ADDICTION?

1-888-788-1436 Calls are confidential

YOUR AD HERE!

Visittheonlyplace intheworlddedicated tothecolorfulhistory&equallycolorful legendsofprofessionalrodeo. Walk the arena with Rodeo Legends.

CALL NATHAN VODEHNAL AT 214-883-1466 TO ADVERTISE INTHE PRORODEO SPORTSNEWS

www.prorodeohalloffame.com 101ProRodeoDr.,ColoradoSprings,CO Winter Hours: 9am - 5pm OpenWednesday -Sunday (719)528-4764

ProRodeo.com

ProRode SportsNew Februay 1/12/ ProR deoSportsNews Jan

ProRodeoSportsNews 4/20/18 ProRodeoSportsNews April 20

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PRORODEO PROGRAM © READ BY FANS FROM COAST-TO-COAST Publication Date Space Deadline Materials Deadline 1 1/10/20 (approx.) 12/20/19 1/4/20 2 6/18/20 (approx.) 6/1/20 6/12/20 The PRORODEO Program © is printed annually in two separate print runs: January & May/June . Advertisers have the opportunity to change their ad at either print date without incremental expense. More than 36,000 copies have been sold at local PRCA Rodeos. RATES FULL PAGE | $5,475 (rates are net) 15% production charge for building ads FOUR-COLOR | Rate is quoted for a four-color, full-bleed, full- page ad that appears in both print runs. Discounts are available for ad packages included in the PRORODEO Sports News . SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (ONLY acceptable formats) Optimum format is flattened PDF. Distiller settings need to be set to “PRESS” Four-color ads must have a maximum ink density that should not exceed 240-260% ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com Questions? Call 719.528.4840 PROGRAM DEADLINES

WHY ADVERTISE IN THE PRORODEO PROGRAM © ? The 52-page PRORODEO Program © is sold to rodeo-goers at more than 60 PRCA rodeos around the country – from Washington State to Florida and 20 of the 21 states west of the Mississippi. More than 90% of those rodeos add their own pages of advertising to the program (between signatures), customizing each rodeo’s program to its specific region. Local ads, like Western-wear retailers, can be placed alongside national ads, such as Wrangler and Justin. Double exposure for Advertisers in the PRORODEO Program © . Many customers tell us they do not find these programs left behind in the stands or thrown away. That means the PRORODEO Program © is going home with the fans to be read again and again. Every PRORODEO Program © includes features sure to engage die-hard rodeo fans, first-time

rodeo-goers and everyone in between, plus a kids’ page!

Generally, 8-12% of the ticket sales at these rodeos also shows up in program sales.

PRORODEO.COM WE ARE PRORODEO

AVAILABLE AD POSITIONS 728x90px

PRORODEO.com, the official web site of the Professional Rodeo Cowboy’s Association, is the ultimate information source for rodeo athletes, fans and anyone who enjoys the Western lifestyle. PRORODEO.com is updated daily with the latest news, video and feature stories focusing on the sport’s people and issues. Our site is vital to PRCA contestants, contract members and rodeo committees. PRORODEO. com targets the entire rodeo community. including PRORODEO Sports News staff. If you want more, we have real-time coverage of our biggest events Online, including the Wrangler ® National Finals Rodeo in Las Vegas, NV. Content is generated by rodeo-minded journalists,

CPM PRICING AVAILABLE UPON REQUEST

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Designated peak months are: June, July, August, September & December INTERESTING FACTS Page Views: 5M+ National Finals Rodeo Page Views: 4M+ average per month