2021 PRCA Ad Kit

PRORODEO PROGRAM © READ BY FANS FROM COAST-TO-COAST Publication Date Space Deadline Materials Deadline 1 1/10/20 (approx.) 12/20/19 1/4/20 2 6/18/20 (approx.) 6/1/20 6/12/20 The PRORODEO Program © is printed annually in two separate print runs: January & May/June . Advertisers have the opportunity to change their ad at either print date without incremental expense. More than 36,000 copies have been sold at local PRCA Rodeos. RATES FULL PAGE | $5,475 (rates are net) 15% production charge for building ads FOUR-COLOR | Rate is quoted for a four-color, full-bleed, full- page ad that appears in both print runs. Discounts are available for ad packages included in the PRORODEO Sports News . SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (ONLY acceptable formats) Optimum format is flattened PDF. Distiller settings need to be set to “PRESS” Four-color ads must have a maximum ink density that should not exceed 240-260% ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com Questions? Call 719.528.4840 PROGRAM DEADLINES

WHY ADVERTISE IN THE PRORODEO PROGRAM © ? The 52-page PRORODEO Program © is sold to rodeo-goers at more than 60 PRCA rodeos around the country – from Washington State to Florida and 20 of the 21 states west of the Mississippi. More than 90% of those rodeos add their own pages of advertising to the program (between signatures), customizing each rodeo’s program to its specific region. Local ads, like Western-wear retailers, can be placed alongside national ads, such as Wrangler and Justin. Double exposure for Advertisers in the PRORODEO Program © . Many customers tell us they do not find these programs left behind in the stands or thrown away. That means the PRORODEO Program © is going home with the fans to be read again and again. Every PRORODEO Program © includes features sure to engage die-hard rodeo fans, first-time

rodeo-goers and everyone in between, plus a kids’ page!

Generally, 8-12% of the ticket sales at these rodeos also shows up in program sales.