2020 PRCA Annual Report

PRCA DEMOGRAPHICS

WOMEN 48% MEN 52%

GENDER

52% Families of 3 or more

27% Have camped in the last 12mo.

82% Households own a pet

12.5M Make more than $75k/year

Rodeo fans are 34% more likely to participate in gaming and resort activities each year

3.1M Households own an ATV

78% More likely to go hunting

The National Finals Rodeo has been a sold out event for more than 33 years in Las Vegas, NV.

42M Domestic vehicles owned

PRORODEO ® Fans are significantly invested in their communities with 63% of our fanbase living in their current home longer than 5 years

7% more likely to be the business decision maker in their company 18% own their own business

128+ Total Broadcasts 320+ Total Hours Broadcast

*Population measured by density (A-Metropolitan to D-Rural)

12.9M Live in C&D Counties

180 Total Perfs Streamed

40+ MILLION PRORODEO ® FANS

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