2020 PRCA Annual Report

PRCA PROPERTIES, INC.

PRCA Properties responsibilities include the development and maintenance of corporate partnerships, creating licensing opportunities, managing television assets, creating and maintaining new digital initiatives, and providing activation opportunities for corporate partners at hundreds of PRCA rodeos.

YEAR IN REVIEW

NFR: Flagship event of the year, hosted at Globe Life Field (GLF) in Arlington, Texas, for the first time. The Cowboy Channel (TCC), PRCA on TCC Plus and RFD-TV aired the 10-day Finals live from GLF each night with East and West Coast prime time encores airing the next day. Expanded coverage of the NFR occurred every day from 2 p.m. through 12:30 a.m., on TCC, PRCA on the TCC Plus and RFD-TV. Coverage included an NFR pre- show, NFR opening ceremony and NFR post-show for 10 straight evenings. Featured four livestream feeds - a TV feed, arena feed, Spanish feed and Portuguese feed.

PRCA on CC+: 200+ hours of live and on-demand coverage of PRCA rodeo competition including the RAM Circuit Finals Rodeos, PRORODEO Tour rodeos plus the PRORODEO Tour Finale and the Wrangler NFR both domestically and internationally.

Media: PRORODEO ® now has over 50 million viewers, thanks to the PRCA’s partnership with Rural Media Group, airing PRORODEO content live on two national TV networks, TCC and RFD-TV. The PRCA’s previous contract with CBS Sports Network only drew in 12 million viewers and the PRCA paid for production. In 2020, TV viewership was up 458% and digital livestreams were up 20%. PRCA programming included live coverage of the PRORODEO TOUR, the PRCA’s Xtreme Bulls Tour events and a weekly studio show, PRORODEO ® Tonight, a channel 100% committed to the sport of PRORODEO and the PRCA.

2020 PRCAWorld Champions lift their gold buckles to the crowd at Globe Life Field in Arlington, Texas. | PRCA ProRodeo photo by Clay Guardipee

10