2020 PRCA Annual Report
SPONSORSHIP & MEDIA REVENUE
• 2018 revenue increased 7% • 2019 revenue increased 14% • 2020 revenue increased 27%
BRAND VALUE $6,022,192 of brand value delivered through signage,
MERCHANDISE & LICENSING 28% increase from 2019 to 2020 in M&L royalty revenue
contestant patch sponsorships, and other event elements during the 2020 NFR Broadcasts*
*2020
NEW NONENDEMIC NFR SPONSORS • Choctaw Casinos & Resorts • Paramount • Yellowstone • Texas Farm Bureau
• T-Mobile • HOLT Caterpillar • Quick Trip • Tarleton State University • Young Living • Zyn
• Golden Chick • Pinnacle Bank • Samsung
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