2020 PRCA Annual Report

SPONSORSHIP & MEDIA REVENUE

• 2018 revenue increased 7% • 2019 revenue increased 14% • 2020 revenue increased 27%

BRAND VALUE $6,022,192 of brand value delivered through signage,

MERCHANDISE & LICENSING 28% increase from 2019 to 2020 in M&L royalty revenue

contestant patch sponsorships, and other event elements during the 2020 NFR Broadcasts*

*2020

NEW NONENDEMIC NFR SPONSORS • Choctaw Casinos & Resorts • Paramount • Yellowstone • Texas Farm Bureau

• T-Mobile • HOLT Caterpillar • Quick Trip • Tarleton State University • Young Living • Zyn

• Golden Chick • Pinnacle Bank • Samsung

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