2020 PRCA Annual Report

PRCA MEDIA

Media is responsible for getting the PRCA’s message out – through weekly press releases, social media, daily editorial content on PRORODEO.com, PRORODEO Sports News and other publications that serve members, fans, committees and mainstream media.

Annual Publications: Continued to reduce costs and generate revenue for the organization, as well as directly assist members and committees. Printed the 2020 PRCA Media Guide in full color. Made the media guide available on ProRodeo. com earlier in the year for fans and members to stay updated on current PRCA tours, records and statistics and on PRORODEO’s top cowboys. Assisted rodeo committees with customizing their PRORODEO programs to retain sponsors, grow their fan base and maximize profits.

PRORODEO Sports News : There were 4,226,541 pageviews of the digital PSN editions in 2020. Distributed roughly 12,000 per print issue in 2020 with a 74% renewal rate. Continues to focus on giving members and fans the most updated information, results, stories and videos. Media: Produced the 2020 Wrangler NFR daysheets and provided comprehensive nightly press releases on the NFR, including winners’ quotes, for use by national media, attending and reporting remotely. Continued to provide new daily content and rodeo coverage on PRORODEO.com and shared on social media to increase exposure of PRORODEO and its athletes. Shared more feature stories on PRCA athletes and their families. Continued to fulfill research requests from members, media, committees and stock contractors. ISBN: 978-0-9834148-9-6

SOCIAL MEDIA

67,681 followers 11.7M impressions

113%

652,233 followers 185M impressions

129.5%

290,732 followers 86.5M impressions

246%

16,000 subscribers 6.4M impressions

In 2020, there was signficant growth across the PRCA’s social media accounts with impressions up 155% overall.

Bull riders Roscoe Jarboe, left, and Ty Wallace | PRCA ProRodeo photo by Clay Guardipee

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