2020 PRCA Committee Guide

The PRCA encourages rodeo committees to use the national PRCA sponsors, affiliates and licensees, all of whom have demonstrated their commitment to PRORODEO and supporting its goals. DEMOGRAPHICS Rodeo committees can use fan demographic information to show potential advertisers and sponsors what kinds of audiences they can reach by sponsoring their rodeo or advertising in their program. The graphic below shows 2019 data. For current/specific demographics, please call: 719.528.4725

PRCA SPONSORS For a complete list of current PRCA National Sponsors, PRCA National Affiliates and Licensees please visit: www.prorodeo.com/ prorodeo/rodeo/ prca-sponsors

HISPANIC 15.6% WHITE 67.5% AF. AMER. 10%

9.7% 18-24 49.2% 25-54 41% 55+

WOMEN 47% MEN 53%

ASIAN 1.8% OTHER 4.9%

AGE

GENDER

ETHNICITY

SOCIAL MEDIA Twitter | 60,200 Followers 9.4M Impressions (2019) Facebook | 614,615 Followers 76.1M Impressions (2019) Instagram | 167,000 Followers 885K Impressions (per week) YouTube | 8,600 Followers 779K Minutes | 932K Views (2019)

27% Have camped in the last 12 mo.

32% More likely than general pop.

2x More likely to go hunting/fishing

53% Familieswith 3 or more

82% Households own a pet

19.1 M+ Own a domestic vehicle

70% More likely to work in

12.5M Make more than $75k/year

Farming/Fishing/Forestry

6% more likely to be the business decision maker in their company 14% own their own business

Our website is the most comprehensive source for everything PRORODEO. Find the latest news, stats, standings, profiles and up-to-date results at your fingertips. PRORODEO.com is the only place for real-time scoring, average, stock draw, projected world standings and the RAM Top Gun standings for the 2019 Wrangler National Finals Rodeo. VISIT PRORODEO.COM TODAY!

26.7M fans are active on social media with 86.5% owning a smart phone. PRORODEO fans are 65% more likely to follow teams on social media than general population

*2019 Nielsen/Scarborough Research

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