2020 PRCA Committee Guide

PROMOTING YOUR RODEO

Make it easy for people to talk about your rodeo in as many places as possible.

PROMOTION • An effective committee will have a publicity chairman who is accustomed to leading a group, has experience working with media and advertising, and ready to start working hard at least six months before your rodeo.

• The committee should include a few volunteers who write well and communicate promptly and professionally with the media.

• Promote your rodeo as an exciting community event that is rich in history, entertainment and action.

• For further tips, log in to ProRodeo.org and click on Rodeo Committes, Rodeo Publicity.

PR & DEVELOPING CONTACTS

• Work with your committee to make contact with local businesses that already support your rodeo and set a goal to reach new businesses each year.

• Develop educational presentations you can deliver at any time and anywhere. Include signifcant details such as audience demographics, your rodeo’s impact on local businesses and contributions to the community including gifts to charities.

• Contact area organizations such as the chamber of commerce, rotary club and business networking groups requesting to give a brief presentation on your rodeo.

• Share more on your rodeo on social media, with friends, teachers, work colleagues, customers and create business cards.

• Set up meetings with the general managers of your local radio and TV stations, and the publisher of your local newspaper(s).

• The purpose of a press release, from your perspective as a rodeo committee, is to get your story published for free.

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