2020 PRCA Committee Guide

PRESS

CONTACT PRCA PROPERTIES 719.528.4860 Publicity & Promotional Materials

• Put in the work to initiate press coverage. It’s free, so you want as much press as possible.

• Let media know when and how to get a hold of you, and answer their requests as quickly as possible.

PRCA Logos

• There are a range of story ideas you can pitch to reporters. For example, a few months before your rodeo, pitch a story about the preparations your committee is making for the rodeo. Allow a newspaper photographer to shoot arena preparations or let a TV station interview your rodeo president on the subject. Other ideas include: your rodeo’s economic impact, local contestant features and how animals are safeguarded during the event.

PRCA patches and volunteer shirts

PRCA chute decals

PRCA banners

PRCA 3’ x 5’ flag for grand entries and victory laps Advice on marketing and branding

• Ask a newspaper to cover your rodeo’s results in the sports section.

• Very few reporters are rodeo experts. Offer your local media as much information as you can, especially about events and livestock welfare.

CONTACT PRCA MEDIA 719.528.4840

• For more information on media guidelines for rodeo coverage, visit ProRodeo.com and click on Media.

COMMUNITY ENGAGEMENT • Inform your town on your rodeo’s contributions to the community such as gifts to charities, scholarships and hosting other events.

Media Guides

ProRodeo Programs

Contestant interviews

ProRodeo Sports News subscription questions

• Share information on your sponsors and partners, such as local businesses that have donated to your rodeo.

Photo requests

• Provide information on the economic impact your rodeo has on the community.

Rodeo records

• Visit a school and talk to kids about the western lifestyle, the sport of rodeo and why it’s exciting. Bring along a rodeo queen or contestant.

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COPYRIGHT 2020 BY THE PROFESSIONAL RODEO COWBOYS ASSOCIATION