2023 PRCA Annual Report

PRCA ON television and lIVESTREAM

Over 900 Performances were broadcast on TV and Livestream in 2023

265 Different Rodeos Featured on The Cowboy Channel and RFD-TV

PRCA Rodeo Performances on TV & Livestream

766 749

increase in viewership and Ellensburg (Wash.) Rodeo had a 45% increase in viewership.

The final Nielsen Research revealed that The Cowboy Channel’s “100 Rodeos in 100 Days” for 2023 reached record-breaking viewership numbers, delivering nearly 11 million impressions for persons 18 and older between the dates of June 15, 2023 - Sept. 22, 2023, which is a 64% increase from 2022. Top PRCA rodeos saw a substantial increase in viewership from 2022 to 2023 including Dodge City (Kan.) Round-Up which saw a 159% increase in viewership and the NFR Open at the Pikes Peak or Bust Rodeo saw a 109% increase in viewership. The Horse Heaven Round-Up in Kennewick, Washington saw a 104% increase in viewership and the Pendleton (Ore.) Round-Up saw a 90% increase in viewership while the Reno (Nev.) Rodeo had a 52% increase in viewership. Calgary Stampede enjoyed a 46% increase in viewership. Cody (Wyo.) Stampede saw a 54%

“The record-breaking numbers we are seeing both on The Cowboy Channel and within these rural communities is a testament to the power of rural America, when we all work together. Not only did The Cowboy Channel see such a strong increase in viewership, but all these rodeo communities across the country are also setting their own local records, with record attendances and many selling out every rodeo performance, which is something many of these rodeos have never experienced before. People are seeing these rodeos for the first time ever on The Cow boy Channel and making plans the next year to attend in person.”

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2021

2022

2023

64% increase in viewership from 2022

~ Patrick Gottsch Founder of The Cowboy Channel

11 Million

Impressions

2023 saw an increase in viewers with nearly 11 million impressions of Top PRCA Competition TV Delivered to Rodeo fans in Primetime

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