2023 PRCA Annual Report

2023 PRCA SOCIAL MEDIA

65 million ProRodeo.com Page Views

Facebook

199,551,355

Followers are critical to the success of social media accounts since they indicate its popularity and influence within the platform. Followers 2,306,313

Impressions are the number of times content is displayed, no matter if it was clicked or not. Impressions

Engagement is a measure of all interac tions with content and includes: Likes, Comments, and Shares. Engagements 12,138,630

Instagram

89,720,963

Video Views

9.6 Million YouTube Views 138,800 hrs

A view is calculated when users watch three seconds of a clip, or 97 % of its total length.

YouTube

We are growing Followers & YouTube Viewers.

X, formerly known as Twitter

Social Media builds the PRCA brand and drives fan awareness.

TikTok

fans are engaged with the prca, our rodeos and competitors through social media.

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