2024 PRCA Annual Report

Licensing Revenue grew to $2,176,525 Total Royalties ($115,825 over budget, 5.6%)​in 2024 Merchandise and Licensing Expanding PRCA’s Brand & opportunities to connect with fans

PRORODEO BRAND

NFR & PRORODEO Licensing Partners THAT SUPPORT & PROMOTE OUR RODEO COMMUNITY: • PRCA Collection by Durango​• SHEA BABY • Year 14 of A3​• Year 2 of Legends​• Rodeo Quincy • YETI •

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Licensing Continues to Grow with Athlete Marketing​and Additional Licensees

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