2024 PRCA Annual Report

PRCA LICENSED BRAND MERCHANDISE CONTINUES TO EXPAND INTO NEW PRODUCT CATEGORIES INCLUDING FIREARMS, DIECAST, PRECIOUS METALS AND CUSTOM VEHICLES.

EXPANDING PRCA’S BRANDING AND MARKETING INITIATIVES TO BUILD AWARENESS

Cross-Collaboration with NASCAR, NFL, MLB, NBA, NHL, FFA, WWE, IMS, INDYCAR, ANDRETTI AUTOSPORT, COORS, ATLANTA BRAVES, WRANGLER, and a NATIONAL CAMPAIGN for the AD COUNCIL on mental health

Bareback Rider Tim O’Connell had a blast at the Atlanta Braves game

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