2026 Media Guide

PRCA NATIONAL PARTNERS

Acumatica

Ag Truck Trader is the only agriculture voice in the American automotive industry; The Certified Agriculture Group (TCAG) is proud to bring all the major truck manufacturers to PRORODEO through

their dedicated agricultural dealers. From ag-centric training to a broad line of agriculture specific tools and products, TCAG presents American farmers & ranchers with a truck purchasing experience, and ownership cycle, that feels more like working with their tractor, feed or seed dealer. Through their local Certified Agriculture Dealership, agricultural truck customers will find specialty financing with irregular payment terms like they get on the rest of their equipment (CADFi), specialty extended service contracts (CADProtect), and a value add that delivers as much as a $45,000 return on their truck investment (AgPack) through exclusive farm/ranch supply savings. Taking that one step further, as part of our partnership with PRCA, we are exceptionally proud to bring you the PRORODEO Special Edition AGwagon. Designed by some of the sport’s top athletes, this version of the AGwagon gives rodeo athletes a truck designed specifically for the rigors of rodeo life, while giving fans of the Western lifestyle a functional way to wear their rodeo passion of their sleeve … as well as rocker panels, tailgate, seats and more.

Since 1940, the American Quarter Horse Association has been paving a way for passionate horseman and horsewomen to come together in the name of the American Quarter Horse for the breed’s

PRCA NATIONAL PARTNERS

preservation, celebration, and advancement. The rich history of the Association and the breed of horse is just as bountiful as America itself. From humble beginnings to our record-breaking present, the American Quarter Horse Association has grown into the largest breed association in the world.

Bill Fick Ford

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2026 PRCA MEDIA GUIDE