2026 Media Guide

PRCA NATIONAL PARTNERS

Coors Banquet is a proud partner of the PRCA and “the official beer of the Wrangler NFR” for 40 years and counting. Coors Banquet is the brand who knows what it takes to rodeo; uncompromising determination and hard-working attitude. Coors Banquet proudly supports the true Western tradition and cowboy way of life. Coors Banquet, stolen,

smuggled, and sought after since 1873.

In 2020, the PRCA and The Cowboy Channel (TCC) launched the Cowboy Channel Plus App, allowing ProRodeo fans access to live streamed and on-demand programming of PRORODEO events and TCC’s Western Lifestyle content. The Content can be accessed via the mobile app (available on Android and IOS), as well as any browser, smart TV, or device. Viewers can enjoy free access to updated news, bios, rodeos, and highlights. Those with a subscription will unlock premium content such as up to six simultaneous live rodeo feeds, classic PRCA archived rodeos, TCC video-on-demand programming, and the only place viewers can stream the

National Finals Rodeo. Subscribers can sign up for $9.99 a month of $99.99 for an entire year. Sign up for The Cowboy Channel Plus App. Visit www.cowboychannelplus.com.

Durango® Boots is proud to be a sponsor of the PRCA and the official boot of the NFR. For over 50 years, Durango® has been crafting the world’s best

western boots with the latest in comfort, style, and technology. Lightweight, tough, and unbelievably comfortable, Durango® Boots are designed for your western life. Whether you’re riding and roping, on the job, or on the town, Durango® Boots are made for what you do. Gear up with Durango® Boots- the official boot of the NFR.

Discover Fontainebleau Las Vegas , the newest luxury resort on the Las Vegas Strip. With stylish hotel rooms and stunning suites, a collection of world-class restaurants and shops, exquisite pools, vibrant nightlife, and transformative spa and wellness offerings, it’s the ultimate escape.

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PRCA National Partners