2026 Media Guide

PRCA NATIONAL PARTNERS

In the worldwide AGCO family of farm machinery brands, Hesston by Massey Ferguson’s commitment to rodeo runs deep, dating back to 1974. We’re continuing that tradition as the official farm equipment company of

the NFR. Hesston is proud to be a sponsor of the Wrangler National Finals Rodeo. Rodeo fans know Hesston as the leader in hay equipment and appreciate its commitment to quality hay and its production. Visit www.masseyferguson.com or your local dealer.

Horizon Firearms is a Texas-based manufacturer specializing in premium, precision bolt-action rifles built for long-range shooting and hunting applications. Founded by two brothers in 2012 and

headquartered in the College Station area, the company has earned a reputation for combining meticulous craftsmanship with modern engineering, producing rifles assembled from high-end components and often guaranteed to deliver sub-MOA accuracy. Known in the industry for bringing the 22 Creedmoor cartridge into the mainstream, Horizon offers both custom and semi-custom rifle platforms designed to balance performance, reliability, and aesthetics, serving serious hunters and precision shooters alike. Horizon Firearms – Quality. Excellence. Different.

You can see Justin’s boot prints all over the sport of PRORODEO, not just in arenas. Justin supports the Wran gler National Finals Rodeo presented by Tractor Supply, the NFR Open at the Pikes Peak or Bust Rodeo presented by John Deere, the 12 Boot Barn Circuit Finals Rodeos, as well as over 100 PRCA regular-season rodeos with

its Justin Sportsmedicine Team (JST) program. The JST provides comprehensive sports medicine care to PRORODEO athletes free of charge. In tandem with the PRCA, Justin also supports the Justin Cowboy Crisis Fund by providing cost-of living financial assistance to professional rodeo athletes and their families in times of need following a traumatic rodeo injury.

PRCA NATIONAL PARTNERS

Las Vegas Convention and Visitors Authority (LVCVA) is your home for live sports. Whoever you root for, whatever sport you love to watch, the biggest events take place here. Welcome to The Greatest Arena on Earth. Head to visitlasvegas.com/sports to learn more.

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2026 PRCA MEDIA GUIDE