2026 Media Guide

PRCA NATIONAL PARTNERS

Polaris is the world leader in powersports and off-road innovation with vehicles for

utility, recreation and anything in between. Polaris is especially proud to be a spon sor of the Wrangler National Finals Rodeo. From the backyard to the deep woods, Polaris RANGER has been trusted utv by farmers, ranchers, hunters and homeown ers and hunters for more than a decade and is the “official UTV of the National Finals Rodeo.”With the most complete and customizable line-up off-road vehicles, Polaris brands include sportsman (ATVs), RANGER, RZR and general (side-by-side vehicles), as well as exciting youth vehicles that allow the whole family to get outside. Built for riders, by riders, this year’s lineup connects you to the outdoors like never be fore.

Priefert is one of the largest farm, ranch, and rodeo equipment manufacturers in the world. As the official equipment provider for the PRCA and for the Wrangler National Finals Rodeo, Priefert custom

designs the arena and holding pens used at each year’s Wrangler NFR. As part of a multi-year agreement, Priefert rewards PRORODEO’s All-Around World Champion with a custom arena or $20,000 worth of Priefert Products. In addition, Priefert also designed a superb outdoor arena at the ProRodeo Hall of Fame & Museum of the American Cowboy in Colorado Springs, Colo. An NFR-replica Priefert bucking chute is included as part of the display at the ProRodeo Hall of Fame. Founded in 1964 by Marvin Priefert and located in Mt. Pleasant, Texas, Priefert is still family owned and operated. Behind its success is a work force of 1,000 employees helping to create and ship a multitude of Priefert products to dealers all across the US and around the world. For more information, visit www.priefert.com.

PRCA NATIONAL PARTNERS

Purina has been leading the industry with animal feed innovation since 1894, and over the years our purpose has never changed. We have always been driven to unlock the greatest potential of every animal. Over the last 126 years, our ideas and research-backed nutritional solutions have modernized the way animals are fed. As the #1 choice by many top athletes for their rodeo animals and the choice of feed for all contracted stock at the NFR, Purina is a proud sponsor of the PRCA.

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2026 PRCA MEDIA GUIDE