2026 Media Guide

PRCA NATIONAL PARTNERS

Dedicated to providing cowboys with the finest headwear available for the Western lifestyle, Resistol is proud to manufacture their hats from fur to finish entirely in the U.S.A. –

American made, Texas proud. Each fur-felt hat goes through more than 200 steps under the company’s high standard quality control, thereby producing the most consistent and finest quality hats known. For nearly 100 years, the team at Resistol has been dedicated to preserving the heritage and lifestyle of the great American cowboy. The name Resistol has been linked to the rodeo cowboy, and the company was one of the first sponsors of the PRCA and the Wrangler NFR. Since 1959, the PRCA Resistol Rookie of the Year Award has honored outstanding achievements of first-year PRCA members and tomorrow’s rodeo legends. Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the “best all-around.” Resistol provides a full line of felt and straw cowboy hats, as well as men’s Western lifestyle apparel. We are proud to be the official hat of the PRCA.

As the first integrated resort to be built on the Las Vegas Strip in over a decade, Resort World Las Vegas seamlessly blends the technology and luxury appeal of an urban contemporary resort

with the traditions and time-honored details of the international Resorts World brand. The sleek yet simple elegance of this property was developed with the intention of bringing the elevated experience for which the Resorts World brand is known to the modern Las Vegas traveler seeking luxury, value and variety.

Runyon’s Fine Furniture , family-owned and operated since 1994, is dedicated to crafting premium, made-to order pieces that embody Western-inspired interiors with timeless style and durability. From custom leather seating and hide accents to dining, bedroom, and living collections, every piece is built with exceptional craftsmanship and premium materials to last for

generations. Based in Texas, we pair family values with personalized service and nationwide delivery to help our clients create spaces that are both beautiful and functional. As a proud PRCA national partner, Runyon’s is honored to support the athletes, fans, and traditions that keep the legacy of rodeo alive.

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PRCA National Partners