2021 PRCA Ad Kit

11.8% Current/Former Military 32% More likely than general pop.

27% Have camped in the last 12 mo.

NATIONAL FINALS RODEO 30+ | Years SOLD OUT 170,000 | Attendance at each performance in Las Vegas at Thomas & Mack Center

2x More likely to go huntin

53% Familieswith 3 or more

82% Households own a pet

26.1 M+ Own a domestic vehicle

70% More likely to work in

12.5M Make more than $75k/year

Farming/Fishing/Forestry

26.7 M fans are active on social media with 86.5% owning a smart phone. PRORODEO fans are 65% more likely to follow teams on social media than general population

6% more likely to be the business decision maker in their company 14% own their own business

COUNTIES CENSUS DIVISIONS

SOCIAL MEDIA Twitter | 62.1K Followers 8.75M Impressions (2019) Facebook | 619K Page Likes 29.8M Reach (2019) Instagram | 195K Followers 1.41M Impressions (per month) 3.25M Reach (2019) YouTube | 11.5K Subscribers 18.8K Watch Hours (2019)

54.8% Live in Mountain/East & West So. Central/ & South Atlantic

MIDDLE ATLANTIC

PACIFIC

WEST NORTH CENTRAL

NEW ENGLAND

EAST NORTH CENTRAL

MOUNTAIN

38.2 M+ Live in C&D Counties

SOUTH ATLANTIC

*Population measured by density (A-Metropolitan to D-Rural)

EAST SOUTH CENTRAL

WEST SOUTH CENTRAL

*2019 Nielsen/Scarborough Research & PRCA Social Media data