2021 PRCA Ad Kit

RATE CARD

2021 PUBLICATION DATES Digital Issues Vol Publication Date Space Deadline Materials Deadline Kim Krueger 719.528.4791 kkrueger@prorodeo.com 5 March 5 Feb. 19 Feb. 26 6 March 19 March 5 March 12 7 April 1 March 19 March 26 8 April 16 April 1 April 9 9 April 30 April 16 April 23 10 May 14 April 30 May 7 11 May 28 May 14 May 21 12 June 11 May 28 June 4 13 June 25 June 4 June 18 14 July 9 June 25 July 2 15 July 23 July 9 July 16 16 Aug. 6 July 23 July 30 17 Aug. 20 Aug. 6 Aug. 13 18 Sept. 3 Aug. 20 Aug. 27 19 Sept. 17 Sept. 3 Sept. 10 20 Oct. 1 Sept. 17 Sept. 24 21 Oct. 15 Oct. 1 Oct. 8 22 Oct. 29 Oct. 15 Oct. 22 23 *Nov. 19 Nov. 5 Nov. 12 24 *Dec. 17 Dec. 3 Dec. 10 *PBJ Standalone Dates: Nov. 12 & 26; Dec. 10 Print Issues Vol Publication Date Space Deadline Materials Deadline 1 JANUARY 14 Dec. 24 ‘20 Jan. 7 2 FEB. 18 Jan. 28 Feb. 11 3 MARCH 18 Feb. 25 March 11 4 APRIL 15 March 25 April 8 5 MAY 20 April 29 May 13 6 JUNE 17 May 27 June 10 7 JULY 15 June 24 July 8 8 AUGUST 19 July 29 Aug. 12 9 SEPT. 16 Aug. 26 Sept. 9 10 OCT. 21 Sept. 30 Oct. 14 11 NOV. 18* Oct. 29 Nov. 11 12 DEC. 17** Nov. 26 Dec. 10 * NFR Preview Edition ** Year-End Edition SPONSORS CONTACT: 1 Jan. 8 2 Jan. 22 3 Feb. 5 4 Feb. 19 Dec. 23, ‘20 Jan. 1 Jan. 8 Jan. 15 Jan. 29 Feb. 12 Jan. 29 Feb. 5

FOUR-COLOR PRINT AD RATES (PER ISSUE) 1 TIME 6 TIMES 12TIMES BACK COVER $3,655 $3,109 $2,560 INSIDE COVER $3,337 $3,000 $2,500 FULL PAGE $2,615 $2,545 $2,222 1/2 PAGE $1,930 $1,900 $1,738 1/4 PAGE $970 $955 $895 B/W & DIGITAL AD RATES (PER ISSUE) 1 TIME 6 TIMES 12TIMES 24TIMES FULL PAGE $1,730 $1,557 $1,470 $1,298 1/2 PAGE $968 $920 $871 $775 1/4 PAGE $495 $477 $457 $420 1/8 PAGE $273 $263 $258 $247 SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (ONLY acceptable formats) Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS.” ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com Questions? Call 719.528.4840

FOUR-COLOR AD SIZES* For special sizes, please contact Advertising FULL PAGE | No bleed 7.375” x 9.875” FULL PAGE | W/ bleed 8.625” x 11.125” Trim: 8.375” x 10.875” 1/2 PAGE | Horizontal 7.375” x 4.75” W/ bleed 8.625” x 5.375” 1/2 PAGE | Vertical 3.75” x 9.875” W/ bleed 4.125” x 11.125” 1/4 PAGE | Vertical 3.75” x 4.75 1/8 PAGE | Horizontal 3.625” x 2.375” Vertical 1.875” x 4.75” NOTE: On ads with full page bleed, type and images must be 3/8” from the edge of the ad to ensure nothing is cut off in printing. ( * PER ISSUE)

1/4 PAGE

1/8 PAGE

1/2 PAGE Horizontal & Vertical

1/8 PAGE