PRCA Brand Guide - 2023

BRAND GUIDE

PRCA BRAND

PRCA GOLD - P466 C | # C8A977 R188 G148 B91 | C26 M40 Y73 K3

PRCA BLUE - P655 C | #002554 R0 G38 B85 | C100 M89 Y36 K37

PRCA GREY - COOL GREY 11 | #d9d8d6 R217 G216 B214 | C14 M11 Y12 B0

PRCA RED - P186M C | # CE202F R206 G32 B47 | C12 M100 Y91 K3

PRCA BLACK - P426 C | #242729 R36 G40 B42 | C74 M65 Y62 K67

WHITE | #FFFFFF R0 G0 B0 | C0 M0 Y0 K0

THESE ARE THE APPROVED COLORS OF THE PRCA. They are not to be changed.

PRIMARY & LOCKUP

PRCA BRAND

The PRORODEO Shield must always be surrounded by a field of clear-space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to 1/4 of the height and width of the PRORODEO Shield, as represented by X & Y in the example. This minimum amount of clear space must surround the PRORODEO Shield in all applications. The PRORODEO Shield can appear in a variety of sizes to accommodate a range of applications, but it must never be sized so small that it becomes illegible. The logo should never be reproduced so the optical height becomes less than 1 inch or 72 pixels.

Y

.25Y

X

.25Y

SIZE MINIMUMS PRINT MIN SIZE 1” PRINT MIN SIZE 72PX

EXCLUSION ZONE

PRCA BRAND 1 COLOR APPLICATION | BLACK AND WHITE

Use for limited color palette - PRCA BLUE

Use for limited color palette - PRCA BLACK

Use for dark backgrounds TV - digital media

APPROVAL MUST BE GIVEN FOR USE OF THESE LOGOS PRCA FONT

GT America EXPANDED BLACK ALL CAPS: Headlines and Large Titles STANDARD REGULAR ALL CAPS: Eyebrows Standard Bold Sentence case: Titles and callouts Standard Regular Sentence case: Body copy Hierarchy is key. It let’s viewers know what to pay attention to. Headlines and titles are bold, and body copy and captions are regular.

EXAMPLE: PRORODEO 2022 ADVERTISING New Brand Release Las Vegas, NV - The Professional Rodeo Cowboys Association announces a new brand release for 2022 on Mar. 4, 2023

A LICENSE MUST BE PURCHASED IN ORDER TO USE THIS FONT FOR PUBLICATIONS

SECONDARY/FONT

PRCA BRAND

OTHER LOGO

1 | Don’t skew or distort logo’s proportions 2 | Don’t rotate the logo 3 | Don’t use unapproved colors 4 | Don’t use a drop shadow behind logo 5 | Don’t use any after-effects 6 | Don’t add graphic elements to/or around the logo 7 | Don’t use logo under a minimum of 1” in size 8 | Don’t use another logo within the exclusion zone 9 | Don’t use PRORODEO or the bronc as a stand alone piece THESE RULES APPLY TO ALL LOGOS AND MARKS BY THE PRCA | IF YOU HAVE ANY QUESTIONS, PLEASE CONTACT A MEMBER OF PRCA PROPERTIES | NO BULL!

LOGO DON’TS

PRORODEO

Full Name

Tagline

Shield + Tagline

Shield + Tagline

Usage Guidelines:

In some instances, Wordmarks may be more appropriate to use. For use and approval, please contact PRCA for guidance.

APPROVAL MUST BE GIVEN FOR THE USE AND PLACEMENT OF THESE ASSETS.

WORDMARKS WORK MARKS

NATIONAL FINALS RODEO

NFR Wordmark Color Applications

Usage Guidelines:

NFR wordmark must not be incorporated into any logo designs without prior approval. NFR official wordmark must be more than 50% outside of any logos. If incorporated into an approved logo design NFR wordmark must be first and a primary element of the design. It must be larger than any other logos featured in the design. A circle R must be used after all uses of NFR and National Finals Rodeo. For Marketing and editorial a circle R is only required after first use of each wordmark. NFR Mark must ALWAYS appear in the approved font NFR Mark must always appear in the approved colors unless approved in writing. All uses of NFR and National Finals Rodeo must be approved in advance by the Licensing Department.

APPROVAL MUST BE GIVEN FOR THE USE AND PLACEMENT OF THESE ASSETS.

WORDMARKS

PERENNIAL NFR

MIN SIZE 1” PRINT

The PRCA NFR mark must always be surrounded by a field of clear-space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to the height of the “F” in NFR, at any size. This minimum amount of clear space must surround the PRCA NFR mark in all applications. The PRCA NFR mark can appear in a variety of sizes to accommodate a range of applications, but it must never be sized so small that it becomes illegible. The logo should never be reproduced so the optical height becomes less than 1.5 inches physically or 108 pixels digitally.

F

MIN SIZE 72px DIGITAL

SECONDARY | 1 - Color Applications

PRCA BLUE | PMS 655 | # 002554 R23 G86 B141 | C95 M71 Y20 K4

PRCA RED | PMS 186 | # CE202F R190 G30 B45 | C18 M100 Y91 K8

*white color is not transparent it is white and black

*black color is not transparent it is white and black

PRCA NFR MARK

PERENNIAL NFR

1.

2.

3.

4.

5.

6.

7.

8.

9.

OTHER LOGO

1 | Don’t skew or distort the logo’s proportion 2 | Don’t rotate the logo 3 | Don’t use unapproved colors 4 | Don’t use a drop shadow behind logo 5 | Don’t use an ANY after-effects on’t rotate the logo 3 | Don’t use unapproved colors 4 | Don’t use a drop shadow behind logo 5 | Don’t use ANY after-effects (glow, emboss, etc.) 6 | Don’t add graphic elements to/around the logo 7 | Don’t use logo under minimum 1” size 8 | Don’t use another logo within the exclusion zone 9 | Don’t use NFR or the oval bronc logo as a stand alone piece THESE RULES APPLY TO ALL LOGOS AND MARKS BY THE PRCA | IF YOU HAVE QUESTIONS, PLEASE CONTACT A MEMBER OF PRCA PROPERTIES.

LOGO DON’TS

QUESTION: PLEASE CONTACT NICOLE GARSIDE Licensing and Merchandise Director | PRCA Properties (C) 317-506-0307 | (O) 719.528.4725 ngarside@prorodeo.com JENNA DVORAK Brand Marketing & Graphic Design Coord. | PRCA Properties (O) 719.528.4752 jdvorak@prorodeo.com