PRCA Brand Guide - 2023

PERENNIAL NFR

MIN SIZE 1” PRINT

The PRCA NFR mark must always be surrounded by a field of clear-space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to the height of the “F” in NFR, at any size. This minimum amount of clear space must surround the PRCA NFR mark in all applications. The PRCA NFR mark can appear in a variety of sizes to accommodate a range of applications, but it must never be sized so small that it becomes illegible. The logo should never be reproduced so the optical height becomes less than 1.5 inches physically or 108 pixels digitally.

F

MIN SIZE 72px DIGITAL

SECONDARY | 1 - Color Applications

PRCA BLUE | PMS 655 | #17568D R23 G86 B141 | C95 M71 Y20 K4

PRCA RED | PMS 186 | #BE1E2D R190 G30 B45 | C18 M100 Y91 K8

*white color is not transparent it is white and black

*black color is not transparent it is white and black

PRCA NFR MARK